Insights

Ideas worth thinking about

Practical thinking on communication, persuasion, leadership, storytelling, and behavioural science. Written for leaders and teams who want their messages to land.

StorytellingMarch 2026

Strategic storytelling in business: why facts alone rarely win

Facts inform. Stories persuade. If your message relies on data alone, it is probably landing softer than you think.

6 min read

Behavioural ScienceFebruary 2026

What behavioural science teaches us about influence at work

People do not respond as rationally as we imagine. Understanding how decisions actually get made is the first step to better influence.

7 min read

PresentationsJanuary 2026

How to make a presentation land with senior leaders

Senior leaders are busy, sceptical, and allergic to waffle. Here is how to structure a presentation they will actually follow.

5 min read

SalesDecember 2025

Value messaging: how to explain why you matter

If your value proposition sounds like it could belong to any of your competitors, it is not a value proposition. It is wallpaper.

6 min read

LeadershipNovember 2025

Difficult conversations: how to be clear without being brutal

Most people avoid difficult conversations because they confuse clarity with cruelty. The best leaders know the difference.

5 min read

CommunicationOctober 2025

Data-story: how to turn information into a persuasive narrative

Data does not speak for itself. If it did, every spreadsheet would be a bestseller. The skill is turning numbers into meaning.

6 min read

CommunicationSeptember 2025

Better remote presenting: how to keep attention when the room is a screen

Virtual audiences are harder to hold. The good news: the principles of good presenting still apply. They just need sharper execution.

5 min read

LeadershipAugust 2025

Executive presence: what it really looks like in practice

Executive presence is not charisma or loudness. It is the ability to be clear, calm, and credible when it matters most.

6 min read

CommunicationJuly 2025

The hidden power of non-verbal communication

What you say matters. How you say it might matter more. Non-verbal cues shape perception before your words even land.

5 min read

SpeakingJune 2025

What makes a great keynote actually great

A great keynote is not a long presentation. It is a carefully structured experience that moves an audience to think or act differently.

6 min read